As to the internal causes of the dilemma in which we find ourselves, the basic problems can – it seems to me – be reduced to a single evident crisis which I would simply call the loss of adab. “Noted the great philosopher Sayyid Naquib al-Attas. Adab refers to Islamic etiquette.In the medieval Muslim world, adab had a connotation of good breeding, courtesy, and urbanity. Adab Kids intent to develop print/visual content for the generation that need to grow reading, learning and entertaining while rooted in Adab.
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