Need for Adab

Adab means knowing and recognising all things that are good. It is to exercise self discipline in enacting one’s role in accordance with that recognition and acknowledgement.

Loss of adab implies loss of justice. In a society like ours, the confusion in knowledge of history and tradition creates the condition which enables false leaders to emerge and to thrive causing the condition of injustice. 

Learning can be fun

The key to inculcate a habit of reading in children is to make the experience fun and a time to look forward to. Children who naturally progress from picture books to chapter books may NOT translate reading into working – more specifically, working that isn’t much fun.

Adab Kids’ Approach

  • Learning through Stories and comics
  • Engaging illustrations to inculcate love of knowledge and beauty
  • Ethics based eco system of entertainment
  • Building positive identity and Adab

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Join the Adab family on a journey of fun and knowledge as they learn the beauty of Islam and its relevance to our ever changing present.


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As to the internal causes of the dilemma in which we find ourselves, the basic problems can – it seems to me – be reduced to a single evident crisis which I would simply call the loss of adab. “Noted the great philosopher Sayyid Naquib al-Attas. Adab refers to Islamic etiquette.In the medieval Muslim world, adab had a connotation of good breeding, courtesy, and urbanity. Adab Kids intent to develop print/visual content for the generation that  need to grow reading, learning and entertaining while rooted in Adab.

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